How HFMA Co-Developed a New Model for Member Engagement
1-2PM ET
Associations are competing with LinkedIn, Reddit, and YouTube for member attention. Annual conferences and asynchronous content aren't enough on their own.
So how do you give 145,000 members access to personalized peer connection without scaling staff 1:1?
Join Stephanie Denvir, Chief Member Value Officer at HFMA, and Jackson Boyar, Co-Founder and CEO of RallyBoard, for a conversation on the cohort-baed engagement model they launched in 2025.
Across Regional Councils, Chapter Leaders, and Emerging Leaders, the program has generated 23,000+ minutes of peer learning, and 50% meeting attendance rates.
You'll leave with:
A framework to design role-specific cohorts within your membership
Realistic benchmarks for participation and staff time
The business case to bring to leadership