How HFMA Co-Developed a New Model for Member Engagement

Associations are competing with LinkedIn, Reddit, and YouTube for member attention. Annual conferences and asynchronous content aren't enough on their own.

So how do you give 145,000 members access to personalized peer connection without scaling staff 1:1?

Join HFMA's Stephanie Denvir (Chief Member Value Officer) and Tracy Benway (VP of Member Experience), along with RallyBoard CEO Jackson Boyar, for a conversation on the cohort-based engagement model they co-developed.

Across Regional Councils, Chapter Leaders, and Emerging Leaders, the program has generated 23,000+ minutes of peer learning and a ~50% meeting attendance rate. You'll hear the strategic frame, the design choices, what worked, what didn't, and see the RallyBoard platform that powers it.

You'll leave with:

• A framework to design role-specific cohorts within your membership

• Realistic benchmarks for participation and staff time

• A view into the RallyBoard platform built for associations

• The business case to bring to leadership